FINAL_FW2607-08_DIGITAL - Flipbook - Page 60
PALM TREES SWAY AS THE SPARKLING BLUE OCEAN LAPS
THE SANDY SHORELINE, just feet away from guests screaming
down some of the world’s largest water slides. Nearby, visitors
put their toes in the sand while dining gourmet cuisine before
journeying into a giant treehouse.
This is the scene at Beach Park in Aquiraz, Brazil, situated
against the turquoise waters of the Atlantic Ocean. Recently, the
park drew headlines when Guinness World Records certified the
attraction’s new Surreal slide as the world’s tallest water coaster.
Founded as a beachside restaurant, the facility is now a true
destination with four hotels (a fifth is on the way), the Aqua Park,
and the Arvorar natural adventure park. Distinct themes, unique
marketing campaigns, and a focus on the employee experience
elevates the park, empowering the resort to make its mark.
The Origin
Beach Park began with a dream and a vision that transformed and
grew the property into a destination.
In 1985, developer Ednilton Soárez opened his beachside
restaurant as the anchor of a real estate development project.
One fateful trip to Orlando changed everything. Soárez’s visit to
the now retired Wet ‘n Wild water park sparked inspiration. He
returned to Brazil with the vision to create a world-class attraction
for the Latin America market.
“That was the seed for what happened next—in 1989 the
Caption
water park opened as the first attraction,”
Murilo Pascoal, CEO of Beach Park,
explains to Funworld. The facility became
one of the first water parks in Brazil,
starting with a lazy river and a single
tower with five slides. “From that point
on, we kept growing the park.”
Over the years, the park has added
attention-grabbing attractions, like Insano,
which opened as one of the world’s
tallest water slides in 1997. That spirit of
innovation and creative thinking continue
to be a common thread running through
each new arttraction.
Park leaders point to their 2021
Tobomusik slides, made by Polin
Waterparks, as one key example. The
planned tower of three slides did not have
record-breaking features, but thinking
outside the box allowed Beach Park to
create a new type of experience in their
market. The translucent-colored sections
on the slide’s design reminded Pascoal
of the lights found inside a discotheque.
“It would be nice if we had some sound
inside [combining] sound and light,
like a dance club. We did a test with a
loudspeaker, and it worked well,” Pascoal
recalls. Tobomusik opened as a unique
experience with lights and music inside
the slide—a first in Latin America.
Marketing Splashy Synergies
As the property continued to grow,
park officials began looking for ways to
attract visitors from a wider area. “We
are in Fortaleza, a three-hour flight from
the main markets [of] Sao Paulo, Rio de
Janeiro, and all that. We have to attract
our main crowd from a little bit far away,”
Pascoal explains.
Creating a sense of exclusivity has
allowed the resort to thrive.
“Brazil is very rich and has a lot of
beautiful destinations around, so we know
we have to create something unique and
special,” elaborates Clarisse Linhares
Machado, Beach Park’s marketing director.
“Every time that we create something, we
make our brand stronger—and we know
that when we do—more people want to
come here. It's a formula that we use.”
The park has found significant success
through partnerships with high-profile
guests for marketing campaigns to further
elevate Beach Park’s profile. Pascoal
mentions partnering with the popular
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Funworld | JULY/AUGUST 2026 | IAAPA.org/Funworld
