FINAL_FW2607-08_DIGITAL - Flipbook - Page 57
Fun and Games
“
QUERION
ACTIVATE ILLUSTRATES HOW GAMIFICATION HAS BECOME
A DRIVING FORCE in today’s immersive attractions landscape.
Their experiences move beyond traditional gameplay by blending
physical activity, digital interactivity, and real-time feedback—an
approach that resonates strongly with guests seeking agency and
personalization in entertainment.
Activate’s high-energy arenas place players inside a series
of tech-enabled challenge rooms where lighting, sensors, and
responsive environments create a living game space. Guests aren’t
just observing the attraction; they’re inside it, making choices,
collaborating with one another, and competing in ways that feel
immediate and meaningful.
Querion a new concept in immersive family entertainment,
launched in June 2026 as an amenity of the 2,500 room Górskie
Resorty in Poland. “We were looking for solutions and ways to
help our guests make the most of their free time, whatever the
weather. And that is how the idea for a hypermedia entertainment park came about,” Karol Brześkiewicz, general director
of Górskie Resorty. tells Funworld. The desire of the company
that capitalizes on longer length of stays at its resort sought
to create an immersive entertainment center that
transports guests to other realms. “The technological sophistication of our attractions, as
well as the absolutely unique design of
the communal areas, means that from
the moment they enter, we transport
our guests to another world,” says
Brześkiewicz.
Querion is the result of a partnership between Austria-based Attraktion!
GmbH and Górskie Resorty’s newly established Querion Media
Studio, created to develop original content for the venue. At
Querion’s opening, the team explained that three of the projections inside the FEC are their own creations, including the media
that plays inside Querion’s flying theater.
One of the key gamified attractions is the Angry Birds motion
game ride, which puts players on a rotating platform with
blasters as a 360-degree screen and synchronized
movement create the sensation of being fully
immersed in the Angry Birds world.
Across the global attractions industry, these styles of interactive play are
responsible for reshaping expectations.
Gamification is a core ingredient of
modern immersion, giving guests a
sense of progress, mastery, and connection that keeps them coming back.
—Karol Brześkiewicz,
Górskie Resorty
QUERION
From
the moment
they enter, we
transport our
guests to another
world.
Michael Costello
is the managing
editor of Funworld
at IAAPA. With 20
years working in
the attractions
industry, he has also
volunteered in his
free time with the
National Amusement
Park Historical
Association. Connect
with him on
:
IAAPA.org/Funworld | JULY/AUGUST 2026 | Funworld
55
