FINAL_FW2607-08_DIGITAL - Flipbook - Page 50
Beyond Cinema
COSM
THANKS TO CREATIVE WAYS OF USING EMERGING
TECHNOLOGIES, adding non-traditional elements to
the cinema experience, and theaters adding FEC elements—from arcade games to bowling—immersion is
now a feature presentation.
Cosm’s purpose-built, ultra-modern venues have
redefined what “going to the movies” means by offering shared reality experiences that fuse programming
like cinematic storytelling, live sports, and event
broadcasting with Cosm’s technological innovations:
domed theaters using ultra-high-resolution LED panels that wrap the audience in a seamless visual field.
The concave screen delivers a sense of presence that
flat screens simply cannot match.
Unlike conventional theaters, Cosm venues function as multi-use experiential spaces. Studios can
premiere films in formats that feel closer to virtual
reality than traditional cinema—without isolating the
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Funworld | JULY/AUGUST 2026 | IAAPA.org/Funworld
audience. Sports leagues can deliver “front-row” experiences to fans outside of the stadium.
The Sphere in Las Vegas captures global attention
each time its massive LED exterior and concert-scale
interior displays are programmed in a fresh way. Take,
for example, productions such as “The Wizard of Oz
at Sphere.” This 4D reimagining of the classic 1939
film surrounds viewers with 16K wraparound visuals,
haptic seats, wind, fog, fire, sound effects, and even
physical props—like leaves and artificial apples that
fall from trees into the audience during the iconic
woods scene. The 75-minute reimagining (the original
film is 104 minutes) uses artificial intelligence to
expand the original frame to fill the venue’s dome.
Theaters like Sphere and Cosm are not just
enhancing moviegoing; they’re redefining and diversifying the category, creating a new experiential layer
to cinema.
